During my time as Director of Marketing at Circuit Playhouse, Inc. (CPI), I was tasked with reconnecting audiences with live theater post COVID-19 lockdown. Through strategic, artist-focused campaigns, I highlighted the creative process behind each production, offering audiences a "behind-the-curtain" look that deepened their engagement.
Working with a dynamic team of five, including an in-house videographer, community relations liaison, and asscoiate company members, I incorporated this strategy into cohesive brand marketing across social media, print and multimedia adversiting for 14 productions, three theatre education programs, and two fundraising events each season. I designed collateral for campaigns using Adobe Photoshop, InDesign, and Final Cut Pro and proofed materials created by the in-house team before publishing.
To expand CPI’s digital reach, I leveraged Meta Business Suite, LinkedIn, Twitter, and Constant Contact, increasing overall online engagement by 23% in my first year. Additionally, I maintained CPI’s web presence via WordPress Elementor and kept 33k+ patrons informed through a weekly newsletter.
Copywriting
@playhouseonthesquare: Cue the snow Kaylyn, it's time for the floor show! The (actual) final performance of "Who's Holiday!" goes on tonight, Dec. 29th at 8PM! Get your tickets using the link in our bio! #CindyPOTS #potsproud Find Your Place With Playhouse on the Square! Photo provided by @billsimmers
@playhouseonthesquare: UPTA Day 2 Auditions Elvis, dance calls, and humidifiers. Someone give us a Red Bull, we need more energy to keep up with the TALENT walking through our audition rooms! #uptas2023 #POTSproud #UPTAsomething
@playhouseonthesquare: As our Executive Producer Michael Detroit said, "A Closer Walk with Patsy Cline is a proven crowd pleaser!" See this wonderful musical by Dean Regan tonight at 8PM. Get your tickets using the link in bio! Photo by: @billsimmers #PatsyAtPlayhouse #POTSproud Find Your Place With Playhouse on the Square!
Long Form Content
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Circuit Playhouse, Inc. Season 55 announcement showcasing the 14 productions coming to the regional theatre company’s three stages.
The focus of this campaign was to provide a “behind the scenes” look of the artists at work. I wanted to put a spotlight on our artists as a way for potential or returning subscribers to see who they are investing in when they purchase a Season 55 Subscription.This tied into my overarching campaign post-COVID lockdown at Circuit Playhouse, Inc., “Find Your Place With Playhouse on the Square.” As a means to bring people back to the theatre, I wanted to emphasis the organization’s committment to the Mid-South community, also including the audience in our programming.
Direction: Robert E. Williams II
Cast: Savannah Miller, Michael Gravois, Haley Wilson, Courtney Oliver, Marc Gill, CJ Thomas, Patsy Detroit, JM, Courtney Noisette, Caroline Simpson, Curtis C. Jackson, Christian Nieves, Ty Lenderman, Marcus Cox, Claire D. Kolheim, and Jared Thompson
Styling: Lindsay Schmeling & Waverly Strickland
Set Dressing: Pedro Forester da Silva & Lindsay Schmeling
Audio Recording: Joshua Crawford & Collin Baker
Videography: Pedro Forester da Silva & Collin Baker
Audio Editing: Joshua Crawford
Video Editing: Pedro Forester da Silva & Collin Baker
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The POTScast Season 3, Episode 2 interview with Playhouse on the Square Resident Company Member Courtney Oliver (Cindy Lou Who) and scenic designer Amy Forester da Silva from "Who's Holiday!" at The Circuit Playhouse, Memphis, TN.
Podcast Host: Robert E. Williams II
Direction: Robert E. Williams II
Videography: Pedro Forester da Silva
Audio Recording: Collin Baker
Video & Audio Editing: Pedro da Silva & Collin Baker
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Behind the Scenes interview with cast members of Playhouse on the Square development production of “May We All,” produced in special arrangement with Lively McCabe Entertainment and CuzBro Productions, book written by Troy Britton Johnson, Todd Johnson & Eric Pfeffinger with musical arrangements and orchestrations by Brian Usifer.
Direction: Robert E. Williams II
Cast: Bligh Voth, Randy Redd, Patsy Detroit, and Annie Fresres
Videography: Pedro Forester da Silva
Video Editing: Pedro Forester da Silva